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Need help with your content creation, editorial coverage, writing, editing, copy writing, blogging, marketing and communications?

I can help. Here’s a few of my recent writing projects:

  • Co-creator/writer Australia’s Extra.Ordinary. West coffee table book;
  • Editor-in-Chief of Fluffy Towel Travels magazine;
  • Writer/sub-editor Menu Magazine, plus numerous other travel titles such as Forbes Travel Guides, Menu Magazine, BBC Travel, National Geographic Traveller, Your Margaret River Region, Explore Australia, Great Gourmet Escapes, Luxury Travel, Have A Go News, Travel2Next, Broadsheet Perth, Travel+Escape, Travel & Leisure Southeast Asia, The Australian, National Geographic Traveller, Mercedes Benz, Scoop, Jetstar, Qatar Airlines, Escape Sunday Times, and many more
  • Marketing/Communications NFP Aged Care Provider Catholic Homes;
  • Author of memoir I Was There, Artists of the Margaret River Region (Gold IPPY winner), Extra.Ordinary Business Women, Permanent Impressions (Bronze IPPY winner)
  • Copy writing for the following industries: Real Estate, Aged Care, Business Development, Tourism, Arts & Culture

Available for assignments and contracts. If you’d like to work with me please get in touch carmen@fluffytowel.com

 

Writing services

I specialise in the lifestyle genre covering travel, food, culture, arts, entertainment, beauty, wellness and pretty much anything to do with living life to its fullest potential. I write for many formats including brochures, press releases, newsletters, brochures, reviews, websites, blog posts and articles.

I also love writing memoirs and I work with several publishers so if you’ve got a story, I can help you tell it. Check out some of my book projects http://fluffytowel.com/book-projects/

 

Copy writing

I offer copy writing to many industries including Tourism, Real Estate, Aged Care, Business Development and Arts & Culture.

 

Editorial coverage

I’ve been freelancing for approximately 10 years and I have written for many Australian and international publications.

To name but a few, here’s where my work has appeared: Forbes Travel Guides, Luxury Travel, BBC Travel, Your Margaret River Region, BBC Travel, BNE, Have A Go News, Travel2Next, Broadsheet Perth, Travel+Escape, Travel & Leisure Southeast Asia, The Australian, National Geographic Traveller, Mercedes Benz, Scoop, Jetstar, Qatar Airlines, Escape Sunday Times and many more. I’ve also contributed to Hide & Seek Perth, Explore Australia and Great Gourmet Weekends in Australia. I’m also a contributor to Bindu Itineraries due to be launched later in 2016.

If you have a story you’d like written I may be able to place a story with a key publication.

 

Working with brands

The greatest promotion a brand can receive is through independent testimonials, editorial coverage and content exposure. I’ve worked with several hotel, airline, food & beverage, cruise, product and tour companies where I’ve created editorial coverage, press releases, web content and brochures.

If you’d like more exposure for your brand, I can help.

 

Press trips/famils

I’ve been fortunate to have been invited on press trips or familisations (famils) all over the world including Vietnam, Malaysia, Japan, Launceston, Melbourne, Brisbane, North Carolina, Malaysia, Borneo, Far Northern Queensland, Bali, Thailand, Singapore, Colombia, New York, Sri Lanka, India and Shanghai. Being based in Perth I’ve also been hosted in Broome, Albany, Margaret River, Wagin, Esperance and of course in Perth and its surrounds.

If you’re organising a press trip please get in contact, and once I have a secured commission, I’d be happy to join you.

 

Reviews

Perhaps you’re based in Perth or beyond and want your restaurant, hotel, tour or product reviewed? I’m a big believer in supporting local businesses, especially those without their own marketing teams.

 

Interviews

If you’d like to be interviewed just drop me a line.

Or, if you’d like to interview me for a publication or podcast, feel free to get in touch. I’m always being asked questions about freelancing and I’m more than happy to share this information.

 

Proofreading/editing

Any writer is only as good as their editor, and if you already have content perhaps you just need a trained eye to look over it? They don’t call me the word fluffer for no reason!

 

Consulting

Perhaps hiring a writer is beyond your means? I understand, I really do and in just a few hours I can come up with a content creation plan ready for you to implement.

 

Social media

I truly believe you’re the best person to be sharing news on social media about your business, after all, nobody knows it like you do. Social media should stream smoothly into your existing content, not the other way around. Once your content is golden, I’d be more than happy to provide guidance with your social media schedule.