fluffy towes

Carmen Jenner is a copywriter, journalist, travel writer, communications consultant and the founder of travel blog Fluffy Towel. She specialises in many industries including tourism, hospitality, aged care, health, real estate, property, business, charities and not-for-profits. Carmen is also the editor of Menu Magazine, catering to the Western Australian hospitality industry and hungry foodies.


where in the
world is carmen?

Perth, Australia

latest post

Christmas Gift Idea – Australia’s Extra.Ordinary. West book

filed30 Nov 2019 from

Dreading traipsing through the shops hunting for Christmas presents? How about gifting Australia’s Extra.Ordinary. West – a purely Western Australian produced coffee table travel book about Western Australia that you can order right now by clicking here.

Australia’s Extra.Ordinary. West heads south from Perth to the Ferguson Valley, Bunbury and the Margaret River Region in Australia’s Southwest to the Great Southern, Esperance in the Golden Outback before heading north to Broome, Karijini and Christmas Island in Australia’s Northwest.

Born and bred in Perth, I have fond memories of outings in my hometown as a child. Of trips to the zoo where the jail-like enclosures for the big cats would make us sad until we moved onto the swaying elephants and monkeys who amused us with their antics.

I remember a bookshop on windy St George’s Terrace lined with double-height timber bookshelves and a spiral staircase leading up to a balcony spanning its circumference. Other Perth-ites also have vague memories of this treasure trove but what became of it remains a mystery.

Carmen and her sister Kelly rocking the ’70s (no animals were harmed in the making of this book or post)

We’d always stop into London Court for afternoon tea, a familiar spot for my mum, a Ten Pound Pom who came out from the UK in the early ‘70’s on the MS Achille Lauro. Reigning from Naples the ship and suffered from several catastrophes before catching on fire and sinking in 1994. Interestingly, mum caused her own Italian scandal at the age of 17 by becoming pregnant with me to my traditional Italian dad.

He was notorious for his long road trips to nowhere, or so we thought as driving journeys are a big thing now. Clearly, way ahead of his time, it’s just a pity the cars weren’t designed with air-conditioning back then.

I recall trips on the bus to the city with my mum and nana because that was considered a big day out. My sister and I would always get dressed up for the occasion often in matching dresses made from fabric my mum had bought from Boans. We were often mistaken for twins, rather prophetic considering my mum later had twin girls. This caused much angst to my 13-year-old self as I already had three sisters at the time.

Crazy gatherings at my nonna’s house were all part of the course where us kids would slide up and down the hallway in socks while the men played cards. There’d be endless platters of pasta, cutlets, meatballs and potato dumplings my nonna would fill with anchovies. I still have her meatballs in my freezer; frozen in time since her passing in early 2018.

Sundays in Fremantle were a regular occurrence with gelato from Benny’s on the cappuccino strip, and in my opinion, no ice-cream ever tasted so good until I went to Italy.

While co-producing this book I couldn’t help but notice the parallels of my transition into adulthood as Perth also grew up. The state’s resource-rich spoilings have plateaued, and Perth was struggling for a while until grace prevailed and she settled into her well-heeled persona.

We’re bound in together in isolated geography and memory. With a relentless curiosity for cultures and lifestyles beyond my home, Perth too continues to absorb its multicultural community. Now a cosmopolitan city with all the lashing our eastern counterparts, I discovered many charming throwbacks to simpler times while on this book’s journey.

Our expansive coastline still offers relative peace within its stunning vistas. Much of the state outside of its populated precincts remains virtually untouched except now its more accessible with developed trails. Like most attractions, the zoo is state-of-the-art, and outdoor pursuits are still at the forefront; only now laced with an emerging cultural scene, (hopefully) exciting enough to keep our creative talent local.

The food, bar and hotel options have blessedly shown the biggest growth with produce-driven menus, locally crafted beverages and high thread count designed for the ethnic influx, as well as for our sophisticated tastes.

I hope you find Australia’s Extra.Ordinary. West as enlightening as I did during the planning, production and post-production stages. Please click here to order your own copy.


Gnarabup Beach, Margaret River

The Artists of the Margaret River Region

filed04 Oct 2016 from


Very exciting news! The Artists of Margaret River Region is due for release on 28th October 2016. Featuring 80 artists of the Margaret River Region in this beautifully designed book, which has been published in association with Margaret River Open Studios (MRROS), M&P Publishing and local photographers Elements of Margaret River and Crib Creative, it’s a celebration of creativity.

Inspired by the Margaret River Region Open Studios, the book is intended to showcase the work of the many artists who …

Why should you hire a professional freelance content writer?

filed05 Sep 2016 from


Even in this day and age of DIY renovators, when most of us have a plumbing or electrical issue we hire a professional. Sure, we could Youtube it or find a handy friend to help out but it’s often a false economy, usually with costly and inconvenient consequences. So why would you let someone who doesn’t write for a living write about your valuable brand? Doesn’t it make better business sense to hire a professional freelance content writer to …

Emergence Creative

filed18 Mar 2016 from

Function Centre Exterior wiht pots

It’s the conference for those who don’t do conferences. With the backdrop of Margaret River as their muse, some of WA’s most creative come together 16-19 March 2016 for Emergence Creative. I checked out the conference venue last weekend, and I have to say Willy Bay Resort is the epitome of what Margaret River is all about. Luxury villas set within the region’s famed vineyards and forest. Bliss!

For more information check out my article Meeting of Minds Meeting of …

Bunker Bay, takes my breath away

filed13 Nov 2013 from

bunker bay


I recently had a glorious stay at Pullman Resort Bunker Bay and all the words and photos in the world can’t do this part of the world enough justice. No wonder all Western Australian’s get a dreamy look on their faces whenever you mention the Margaret River region. Read the full article published in Qatar Airlines inflight magazine here Pullman Resort Bunker Bay



Finding Perth

filed29 Oct 2013 from

I’ve landed a great gig writing for Findery where I get to “find” cool stuff in my hometown Perth, Western Australia.I’ve seen dead animals at the Natural History Museum in Guildford, got my girls out with a Breastique Art workshop, braved a storm in a campervan in Denmark, discovered some great coffee at Love Thy Neighbour, unearthed why honeymooners once flocked to Ngilgi cave in Yallingup and even did some of my research in the horizontal position at Hidden Valley …

Craft Beer Festival 2012

filed24 Feb 2012 from

Thirst quenching honey-hued bitterness satiates WA’s south west.

I must confess I’m not a beer lover. There I said it. I may be a failure at the Australian tradition of a downing a coldie, but after a tasting at Eagle Bay Brewery, I didn’t mind it. In fact, I even finished my sample of the German style Kolsch. Drank as a lager and likened to the crowd pleasing Little Creatures Pilsner, my Kolsch (note how I’ve already become a …

Holy Cow! Five Reasons to Not Bustle Past Cowaramup

filed28 Oct 2010 from

If you’re moo-ving around the Margaret River region three hours south of Perth, you may notice some life-size cow sculptures left-over from the CowParade Margaret River, an international event held in over 50 cities. The competition saw local artists hussling up the bovine creatures in all kinds of attire and positions. It seems only appropriate to start your cow hunt in the charming dairy town of Cowaramup, situated on the Bussell Highway and just 10 minutes north of Margaret River.…